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Principles of marketing / Philip Kotler, Gary Armstrong.

by Kotler, Philip [autor.] | Armstrong, Gary (Gary M.).

Edition: Twelfth edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Upper Saddle River, NJ : Pearson/Prentice Hall, 2008Online access: Table of contents only Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / K874p, ...

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Principles of marketing / Philip Kotler, Gary Armstrong.

by Kotler, Philip [autor.] | Armstrong, Gary (Gary M.).

Edition: Fourteenth edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Boston, MA : Pearson Prentice Hall, 2012Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / K874p, ... Not available: Biblioteca CESA: Damaged (2).

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  • Colegio de Estudios Superiores de Administración - CESA
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