The strategic and operational planning of marketing / Gordon E. Greenley.

By: Greenley, Gordon E [autor.]Material type: TextTextLanguage: English Series: The McGraw-Hill MarketingPublisher: London : McGraw-Hill, 1986Description: 252 páginas : ilustracionesContent type: texto Media type: sin mediación Carrier type: volumenISBN: 0070842543Subject(s): Planeación de mercadeo | Plan de mercadeo | MercadeoDDC classification: 658.8
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