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Posicionamiento la batalla por su mente / Al Ries, Jack Trout ; translator Karla Ivonne Sáinz de la Pena Alcocer.

by Ries, Al [autor.] | Sáinz de la Peña Alcocer, Karla Ivonne [traductor] | Trout, Jack.

Edition: 2a edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : McGraw\Hill Interamericana, 2002Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / R559p.

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The power of simplicity : a management guide to cutting through the nonsense and doing things right / Jack Trout with Steve Rivkin.

by Trout, Jack [autor.] | Rivkin, Steve, 1947-.

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : McGraw\Hill, 1999Online access: Contributor biographical information | Publisher description Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.409 / T861s.

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