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Posicionamiento : el concepto que ha revolucionado la comunicación publicitaria y la mercadotecnia / Al Ries, Jack Trout ; traducción Gloria Presa Ampudia ; revisión técnica Jorge Rodríguez y Rodrguez.

by Ries, Al [autor.] | Presa Ampudia, Gloria [traductor] | Rodríguez y Rodríguez, Jorge | Trout, Jack.

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México ; Bogotá : McGraw\Hill, 1986Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / R559p.

La revolución del Marketing : la táctica dicta la estrategia / Al Ries, Jack Trout ; traducción Alberto Narváez Rozo ; con la asesoría de Orión Traducciones ; revisión técnica de Masashi Kikuchi Yokoyama, Juan Pablo Múnoz Concha, Alejandro Schnarch Kirberg.

by Ries, Al [autor.] | Kikuchi Yokoyama, Masashi | Múñoz Concha, Juan Pablo | Narváez Rozo, Alberto [traductor] | Schnarch, Alejandro | Trout, Jack.

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bogotá : McGraw\Hill, 1989Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / R559r, ...

Intuiciones ganadoras : la clave del éxito es encontrar al caballo que nos lleve al triunfo / Al Ries, Jack Trout ; Pilar V. Mascaró, traductora.

by Ries, Al [autor.] | I.Trout, Jack.

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : McGraw-Hill, 1991Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.409 / R559i.

La guerra de la mercadotecnia / Al Ries, Jack Trout ; translator María Teresa Saldivar.

by Ries, Al [autor.] | Trout, Jack.

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : McGraw\Hill, 1986Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / R559g, ...

El nuevo posicionamiento : lo más reciente sobre la estrategia de negocios #1 del mundo / Jack Trout, Steve Rivkin ; traducción Roberto Haas García.

by Trout, Jack [autor.] | Rivkin, Steve, 947-.

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: New York : McGraw\Hill, 1996Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / T859n.

El poder de lo simple : una guía de empresarial para eliminar lo absurdo y ser más racional / Jack Trout, Steve Rivkin.

by Trout, Jack [autor.] | González Del Río, Raúl [editor] | Peralba, Raúl [editor] | Rivkin, Steve.

Series: McGraw\Hill de ManagementEdition: Edición internacional Raúl Peralba y Raúl G del Rio.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : McGraw\Hill, 1999Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.4012 / T861p.

Grandes marcas, grandes dificultades : lecciones aprendidas de los errores de otros / Jack Trout con Raúl Peralba ; prólogo de José Luis Bonet Ferrer.

by Trout, Jack [autor.] | Bonet Ferrer, José Luis | Peralba Fortuny, Raúl | Peralba Ruiz, María Victoria [editor].

Series: Serie McGraw\Hill de managementEdition: Editora Victoria Peralba Ruíz.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : McGraw\Hill, 2002Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.827 / T859g, ...

Posicionamiento la batalla por su mente / Al Ries, Jack Trout ; translator Karla Ivonne Sáinz de la Pena Alcocer.

by Ries, Al [autor.] | Sáinz de la Peña Alcocer, Karla Ivonne [traductor] | Trout, Jack.

Edition: 2a edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : McGraw\Hill Interamericana, 2002Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / R559p.

Las 22 Leyes inmutables del marketing : viólelas bajo su propio riesgo / Al Ries, Jack Trout.

by Ries, Al [autor.] | Trout, Jack [coautor].

Language: Spanish Publisher: México : McGraw-Hill Interamericaña de México, 1993Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / R559l, ... Not available: Biblioteca CESA: Damaged (1).

Diferenciarse o morir : cómo sobrevivir en un entorno competitivo de alto riesgo / Jack Trout con Steve Rivkin.

by Trout, Jack [autor.] | Peralba, Raúl [editor] | Río, Raúl G. Del [editor] | Rivkin, Steve.

Series: Serie McGraw\Hill de managementEdition: Edición internacional Raúl Peralba y Raúl G del Río.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : McGraw\Hill, 2001Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / T859d, ...

La estrategia según Trout : capturar mentes para conquistar mercados / Jack Trout, Raúl Peralba translator.

by Trout, Jack [autor.] | Peralba, Jack [traductor].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : McGraw-Hill, 2004Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / T861e.

The power of simplicity : a management guide to cutting through the nonsense and doing things right / Jack Trout with Steve Rivkin.

by Trout, Jack [autor.] | Rivkin, Steve, 1947-.

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : McGraw\Hill, 1999Online access: Contributor biographical information | Publisher description Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.409 / T861s.

El poder de lo simple : una guía para eliminar lo absurdo y ser menos complicados / Jack Trout, Steve Rivkin, Raúl Peralba.

by Trout, Jack [autor.] | Rivkin, Steve.

Edition: 2da edición.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: [Madrid] : McGraw-Hill, 2005Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.4012 / T81p.

Trout on strategy : capturing mindshare, conquering markets / Jack Trout.

by Trout, Jack [autor.].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : McGraw\Hill, 2004Other title: Strategy.Online access: Contributor biographical information | Publisher description | Table of contents Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / T861t.

Positioning : the battle for your mind / Al Ries, Jack Trout.

by Ries, Al [autor.] | Trout, Jack.

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : McGraw\Hill, 2001Availability: Items available for loan: Biblioteca CESA (1)Call number: EBR658.8 / R559p 2001.

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