Search

Your search returned 36 results.

Results
		Posicionamiento : el concepto que ha revolucionado la comunicación publicitaria y la mercadotecnia / Al Ries, Jack Trout ; traduccion Manuel Arboli Gascon. by Ries, Al [traductor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : McGraw-Hill, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / R559p. Place hold Request article Add to cart (remove)
		Posicionamiento : el concepto que ha revolucionado la comunicación publicitaria y la mercadotecnia / Al Ries, Jack Trout ; traducción Gloria Presa Ampudia ; revisión técnica Jorge Rodríguez y Rodrguez. by Ries, Al [autor.] \| Presa Ampudia, Gloria [traductor] \| Rodríguez y Rodríguez, Jorge \| Trout, Jack. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México ; Bogotá : McGraw\Hill, 1986Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / R559p. Place hold Request article Add to cart (remove)
		Maximarketing : el nuevo rumbo de las estrategias de publicidad promoción y mercadotecnia / Stan Rapp, Thomas L. Collins ; traducción de Robert A. Haas García . by Rapp, Stan [autor.] \| Collins, Thomas L \| Haas García, Robert [traductor .]. Material type: Text; Literary form: Not fiction ; Audience: General; Language: español Original language: inglés Publisher: Bogotá : McGraw-Hill, 1989Availability: Items available for loan: Biblioteca CESA (3)Call number: 659.111 / R221m 1989, ... Place hold Request article Add to cart (remove)
		Creatividad & marketing : el libro que contiene la Regla Heurística / Roberto Dualibi, Harry Simonsen ; traducción Consuelo Salamanca de Santamaría ; revisión técnica Jan Edward Stornfelt. by Dualibi, Roberto [autor.] \| Salamanca de Santamaría, Consuelo [traductor] \| Simonsen, Harry \| Stornfelt, Jan Edward [revisión]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Santafé de Bogotá : Editoria McGraw\Hill, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / D812c. Place hold Request article Add to cart (remove)
		Cómo llegar a ser publicista / James Webb Young. by Webb Young, James [autor.]. Series: Serie Profesional de publicidadMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : McGraw-Hill, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.1 / W365c. Place hold Request article Add to cart (remove)
		Publicidad : guía para ejecutivos de marketing / Norman A. Hart ; traducción María Victoria Mejía Duque ; revisión técnica Alberto Narváez Rozo. by Hart, Norman A [autor.] \| Mejía Duque, María Victoria [translator] \| Narváez Rozo, Alberto [rev.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Santafé de Bogotá : McGraw\Hill, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / H325p. Place hold Request article Add to cart (remove)
		Patrocinadores : un nuevo y eficaz sistema de marketing / Steve Sleight ; prólogo Josep Chias. by Sleight, Steve [autor.] \| Chias, Josep. Series: Serie McGraw Hill de managementMaterial type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : McGraw Hill, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / S632p. Place hold Request article Add to cart (remove)
		La gran idea : como ganar con ideas EXTRAVAGANTES !QUE si VENDEN! / George Lois. by Lois, George [autor] \| Pitts, Bill [autor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : McGraw\Hill, 1994Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / L834g. Place hold Request article Add to cart (remove)
		Marketing con ingenio / Jeff Slutsky. by Slutsky, Jeff [autor.] \| Slutsky, Marc. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : McGraw Hill, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / S634m. Place hold Request article Add to cart (remove)
		Mitos del marketing que están matando a los negocios : ¡no siga creyendo en ellos! / Kevin J. Clancy, Robert S. Shulman ; traducción: Roberto A Haas. by Clancy, Kevin J, 942- [autor.] \| Shulman, Robert S, 951-. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : McGraw\Hill, 1994Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / C587m. Place hold Request article Add to cart (remove)
		El nuevo posicionamiento : lo más reciente sobre la estrategia de negocios #1 del mundo / Jack Trout, Steve Rivkin ; traducción Roberto Haas García. by Trout, Jack [autor.] \| Rivkin, Steve, 947-. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: New York : McGraw\Hill, 1996Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / T859n. Place hold Request article Add to cart (remove)
		El nuevo maximarketing : guía para trasformar la publicidad, promoción y estrategia de mercados para la economía de la información / Stan Rapp, Thomas L. Collins , traducción de Roberto A. Haas. by Rapp, Stan [autor.] \| Collins, Thomas L \| Haas, Roberto A [traductor]. Material type: Text; Literary form: Not fiction ; Audience: General; Language: español Original language: inglés Publisher: México : McGraw-Hill, 1996Availability: Items available for loan: Biblioteca CESA (2)Call number: 659.111 / R221n 1996, ... Place hold Request article Add to cart (remove)
		Promoción : conceptos y estrategias / John J. Burnett ; traducción Cecilia Avila de Barón ; revisión técnica Basilio Balli Morales. by Burnett, John J [autor.] \| Ávila de Barón, Cecilia [traductor] \| Balli Morales, Basilio \| Suárez R, Martha Edna [editor]. Edition: Editora Martha Edna Suárez R.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Santafé de Bogotá : McGraw\Hill, 1996Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / B964p, ... Place hold Request article Add to cart (remove)
		The new positioning : the latest on the worlds \1 business strategy / Jach Trout, Steve Rivkin. by Trout, Jach - Rivkin, Steve [coautor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : McGraw-Hill, 1996Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / T859n. Place hold Request article Add to cart (remove)
		Comercialización y venta de servicios financieros / Peter J. Mcgoldrick . Steven J. Greenland ; traducción de Gonzálo Gómez. by Mcgoldrick, Peter J [autor.] \| Gómez, Gonzálo [traductor] \| Greenland, Steven J [coautor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : McGraw-Hill Interamericaña de España, 1996Availability: Items available for loan: Biblioteca CESA (1)Call number: 332.1 / M478c. Place hold Request article Add to cart (remove)
		Credibilidad política y marketing mix / Guillermina Baena Paz. by Baena Paz, Guillermina [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : McGraw\Hill, 1998Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.8 / B139c, ... Place hold Request article Add to cart (remove)
		Publicidad / William F. Arens ; traducción de Rosa María Rosas Sánchez , revisión técnica Ivonne Raso Arcaute. by Arens, William F [autor.] \| Rosas Sánchez, Rosa María [traductor .] \| Raso Arcaute, Ivonne [revisión .]. Edition: 7a edición .Material type: Text; Literary form: Not fiction ; Audience: General; Language: español Original language: inglés Publisher: México : McGraw-Hill, 2000Availability: Items available for loan: Biblioteca CESA (2)Call number: 659.11 / A681p 2000, ... Place hold Request article Add to cart (remove)
		Publicidad / traductor María Antonieta Esteve de Baralt. by Antrim, William H [autor.] \| Dorr, Eugene L. Series: Serie Dorr. MercadotecniaMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Libros McGraw\Hill de México, 1973Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / A636p. Place hold Request article Add to cart (remove)
		Comercio electrónico, publicidad y marketing en internet / Daniel Bugos, Luz de León. by Bugos, Daniel [autor.] \| De-León, Luz. Series: McGraw\Hill de managementMaterial type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Madrid : McGraw Hill, 2001Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / B957c, ... Place hold Request article Add to cart (remove)

Hola