Gerencia de marketing : estrategias y programas / Joseph P. Guiltinan, Gordon W. Paul, Thomas J. Madden ; traducción Cecilia Avila de Barón ; revisión técnica Gabriel Pérez Cifuentes.
Material type:
TextLanguage: Spanish Original language: English Publisher: Santafé de Bogotá : McGraw\Hill, 1998Edition: 6a editionDescription: xv, 470 páginas : ilustraciones ; 23 cmContent type: texto Media type: sin mediación Carrier type: volumenISBN: 9586008282Subject(s): Planeación de mercadeo | Estrategias de mercadeo | Mercadeo | Administración de mercadeo | Planificación del mercadeo | MDM_Ciclo I | MDM_Ciclo I_Direcciòn de marketingDDC classification: 658.8
| Item type | Current library | Collection | Call number | Vol info | Copy number | Status | Date due | Barcode | Item holds |
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Libros
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Biblioteca CESA
Diagonal 34 A No. 5 A - 23 Casa Incolda PBX: 339 53 00 serviciosbiblioteca@cesa.edu.co |
General | 658.8 / G953g (Browse shelf(Opens below)) | Ej. 1 | 1 | Available (Sin restricciones) | 7101010686 | ||
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Libros
|
Biblioteca CESA
Diagonal 34 A No. 5 A - 23 Casa Incolda PBX: 339 53 00 serviciosbiblioteca@cesa.edu.co |
General | 658.8 / G953g (Browse shelf(Opens below)) | Ej. 2 | 2 | Available | 7101010928 |
Total holds: 0
Título original Marketing management.
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