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New product and brand management : marketing engineering applications / Gary L. Lilien, Arvind Rangaswamy.

by Lilien, Gary L [autor.] | Rangaswamy, Arvind.

Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: Massachusetts : Addison Wesley Longman, 1999Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.575 / L728n, ...

Cómo hacer publicidad : un enfoque teórico práctico / Romeo Antonio Figueroa Bermúdez.

by Figueroa Bermúdez, Romeo Antonio [autor.].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Addison Wesley Longman, 1999Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / F471c.

Contabilidad financiera 1 / Francisco Javier Calleja Bernal.

by Calleja Bernal, Francisco Javier [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Addison Wesley Longman, 1998Availability: Items available for loan: Biblioteca CESA (1)Call number: 657 / C157c.

International political economy : interests and institutions in the global economy / Thomas Oatley.

by Oatley, Thomas H, 962- [autor.].

Edition: Fourth edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Pearson Longman, 2010Availability: Items available for loan: Biblioteca CESA (1)Call number: 337 / O119i.

Public human resource management : problems and prospects / edited by Steven W. Hays, Richard C. Kearney, Jerrell D. Coggburn.

by Coggburn, Jerrell D., editor [autor.] | Hays, Steven W [editor] | Kearney, Richard C [editor].

Edition: Fifth edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Longman, c2009Publisher: [s.l.] : [s.e.], 2009Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.3 / P976p.

Global political economy : theory and practice / Theodore H Cohn.

by Cohn, Theodore H, 1940- [autor.].

Edition: Fifth edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Longman, 2010Availability: Items available for loan: Biblioteca CESA (1)Call number: 337 / C678g.

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