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Commonsense direct & digital marketing / Drayton Bird.

by Bird, Drayton [autor.].

Edition: Fifth edition.Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: inglés Publisher: Londres : Dover, N.H. ; Kogan Page, 2007Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.84 / B618c 2007, ...

Brand Child : emarkable Insights into the Minds of Today's Global Kids & Their Relationships with Brands / Martin Lindstrom, Patricia B. Seybold.

by Lindström, Martin, 1970- [autor.] | Seybold, Patricia B [coautor].

Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Kogan Page, 2004Availability: Items available for loan: Biblioteca CESA (1)Call number: NNN. Not available: Biblioteca CESA: Lost (1).

The luxury strategy : break the rules of marketing to build luxury brands / Jean-Noll Kapferer, Vincent Bastien.

by Kapferer, Jean Noll [autor.] | Bastien, Vincent.

Edition: 2da edición.Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Kogan Page, 2012Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 K171l.

Luxury world : the past, present and future of luxury brands / Mark Tungate.

by Tungate, Mark [autor.].

Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Kogan Page, 2009Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 T926l.

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