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Marketing : concepts and strategies / William M. Pride, O.C Ferrell.

by Pride, William M [autor.] | Ferrell, O.C.

Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: Boston, MA : Houghton mifflin company, 2000Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / P947m, ...

Marketing : concepts and strategies / William M. Pride, O. C. Ferrel.

by Pride, William M [autor.] | Ferrel, O.C.

Edition: Twelfth edition.Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: Boston, MA : Houghton Mifflin, 2003Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / P947m, ...

Business / William M. Pride, Robert J. Hughes, Jack R. Kapoor.

by Pride, William M [autor.] | Hughes, Robert J.

Edition: Fifth edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Houghton Mifflin, 1996Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.4001 / P947b.

Marketing : concepts and strategies / William M. Pride, O. C Ferrell.

by Pride, William M [autor.] | Ferrell, O.C, 1943-.

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Boston, MA : Houghton Mifflin, 2006Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / P947m, ...

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