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		Hearing the voice of the market : competitive advantage through creative use of market information / Vincent P. Barabba and Gerald Zaltman. by Barabba, Vincent P, 1934\ [autor.] \| Zaltman, Gerald. Material type: Text; Format: microfiche festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Boston, MA : Harvard Business School Press, c1991Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / B223h. Place hold Request article Add to cart (remove)
		Marketing research the right way / [Harvard Business School]. by Harvard University. Harvard Business School. Series: A Harvard Business Review PaperbackMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Boston, MA : Harvard Business School Press, c1991Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / M345m. Place hold Request article Add to cart (remove)
		Consumer marketing strategies / Regis McKenna ...[y otros]. by Mckenna, Regis [autor.]. Series: A Harvard Business Review PaperbackMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Boston, MA : Harvard Business School Press, 1991Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / C758m. Place hold Request article Add to cart (remove)
		Customer equity : building and managing relationships as valuable assets / Robert C. Blattberg, Gary Getz y Jacquelyn S. Thomas. by Blattberg, Robert C [autor.] \| Getz, Gary \| Thomas, Jacquelyn S. Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: Boston, Massachusetts : Harvard Business School Press, 2001Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / B644c 2001. Place hold Request article Add to cart (remove)

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