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		Marketing in an electronic age / edited by Robert D. Buzzell ; contributors, Vincent P. Barabba ... [y otros]. by Barabba, Vincent P, 1934- [autor.] \| Buzzell, Robert D. (Robert Dow), 1933-. Series: Research colloquium / Harvard Business SchoolMaterial type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Boston, MA : Harvard Business School Press, 1985Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / B989m, ... Place hold Request article Add to cart (remove)
		Hearing the voice of the market : competitive advantage through creative use of market information / Vincent P. Barabba and Gerald Zaltman. by Barabba, Vincent P, 1934\ [autor.] \| Zaltman, Gerald. Material type: Text; Format: microfiche festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Boston, MA : Harvard Business School Press, c1991Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / B223h. Place hold Request article Add to cart (remove)
		Marketing research the right way / [Harvard Business School]. by Harvard University. Harvard Business School. Series: A Harvard Business Review PaperbackMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Boston, MA : Harvard Business School Press, c1991Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / M345m. Place hold Request article Add to cart (remove)
		The advertising advantage / Magid M. Abraham ...[y otros]. by Abraham, Magid M [autor.]. Series: A Harvard Business Review PaperbackMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Boston, MA : Harvard Business School Press, 1991Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / A245a. Place hold Request article Add to cart (remove)
		How to price your products and services / [Harvard Business School]. by Ivory, James [autor.] \| Carter, Helena Bonham \| Criterion Collection (Firma Comercial) \| Redgrave, Vanessa, 937- \| Thompson, Emma \| Hopkins, Anthony, 1937- \| Harvard University.. Harvard Business School \| Merchant Ivory Productions. Series: A Harvard Business Review Paperback \| The Criterion Collection \| The Merchant Ivory CollectionMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [California] : Harvard Business School Press, 1991Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.816 / H847h. Place hold Request article Add to cart (remove)
		Consumer marketing strategies / Regis McKenna ...[y otros]. by Mckenna, Regis [autor.]. Series: A Harvard Business Review PaperbackMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Boston, MA : Harvard Business School Press, 1991Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / C758m. Place hold Request article Add to cart (remove)
		Financial services : perspectives and challenges / edited by Samuel L. Hayes. by Hayes, Samuel L, Ed [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Boston, MA : Harvard Business School Press, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 332.1 / H417f. Place hold Request article Add to cart (remove)
		The marketing information revolution. by Blattberg, Robert C [editor] \| Little, John D. C [editor]. Edition: Edited by Robert C. Blattberg, Rashi Glazer, John D. C Little.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Boston, MA : Harvard Business School Press, 1994Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / B645m. Place hold Request article Add to cart (remove)
		Sharpening the marketing edge / Regis McKenna ...[y otros]. by Genius Products, Inc [autor.] \| Mckenna, Regis \| O'hara, Meghan \| Moore, Michael, 1954 \| Dog Eat Dog Films \| Weinstein Company. Series: A Harvard Business Review PaperbackEdition: Widescreen.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [New York] : Harvard Business School Press, 1991Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / S532s. Place hold Request article Add to cart (remove)
		Customer connections : new strategies for growth / Robert E. Wayland, Paul M Cole. by Wayland, Robert E. (Robert Edwin), 1946- [autor.] \| Cole, Paul M. (Paul Michael), 1958-. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Boston, MA : Harvard Business School Press, 1997Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.812 / W358c, ... Not available: Biblioteca CESA: Damaged (1). Place hold Request article Add to cart (remove)
		Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renée Mauborgne. by Kim, W. Chan, 1952- [autor.] \| Mauborgne Renee. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Boston, MA : Harvard Business School Press, 2005Online access: Table of contents Availability: Items available for loan: Biblioteca CESA (1)Call number: EBR658.802 C454b. Not available: Biblioteca CESA: Lost (2). Place hold Request article Add to cart (remove)
		Customer equity : building and managing relationships as valuable assets / Robert C. Blattberg, Gary Getz y Jacquelyn S. Thomas. by Blattberg, Robert C [autor.] \| Getz, Gary \| Thomas, Jacquelyn S. Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: Boston, Massachusetts : Harvard Business School Press, 2001Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / B644c 2001. Place hold Request article Add to cart (remove)
		Harvard Business Review on Customer Relationship Management / C. K. Prahalad...[ y otros 9]. by Prahalad, Coimbatore Krishna Rao, 1941- [autor.] \| Ramaswamy, Venkatram \| Seybold, Patricia B \| Berry, Leonard L \| Chase, Richard B \| Dasu, Sriram \| Sawhney, Mohanbir S \| Katzenbach, Jon R \| Santamaria, Jason A. Series: The Harvard Business Review Paperback SeriesMaterial type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: Boston, Massachusetts : Harvard Business School Press, 2001Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / H339h 2001. Place hold Request article Add to cart (remove)

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