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		Hearing the voice of the market : competitive advantage through creative use of market information / Vincent P. Barabba and Gerald Zaltman. by Barabba, Vincent P, 1934\ [autor.] \| Zaltman, Gerald. Material type: Text; Format: microfiche festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Boston, MA : Harvard Business School Press, c1991Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / B223h. Place hold Request article Add to cart (remove)
		Marketing research the right way / [Harvard Business School]. by Harvard University. Harvard Business School. Series: A Harvard Business Review PaperbackMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Boston, MA : Harvard Business School Press, c1991Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / M345m. Place hold Request article Add to cart (remove)
		Sharpening the marketing edge / Regis McKenna ...[y otros]. by Genius Products, Inc [autor.] \| Mckenna, Regis \| O'hara, Meghan \| Moore, Michael, 1954 \| Dog Eat Dog Films \| Weinstein Company. Series: A Harvard Business Review PaperbackEdition: Widescreen.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [New York] : Harvard Business School Press, 1991Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / S532s. Place hold Request article Add to cart (remove)
		Customer connections : new strategies for growth / Robert E. Wayland, Paul M Cole. by Wayland, Robert E. (Robert Edwin), 1946- [autor.] \| Cole, Paul M. (Paul Michael), 1958-. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Boston, MA : Harvard Business School Press, 1997Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.812 / W358c, ... Not available: Biblioteca CESA: Damaged (1). Place hold Request article Add to cart (remove)

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