The hard thing about hard things : building a business when there are no easy answers / Ben Horowitz.

1. From Communist to venture capitalist ; 2. "I will survive" ; 3. This time with feeling ; 4. When things fall apart : The struggle ; CEOs should tell it like it is ; The right way to lay people off ; Preparing to fire an executive ; Demoting a loyal friend ; Lies that losers tell ; Lead bullets ; Nobody cares ; 5. Take care of the people, the products, and the profits ; in that order : A good place to work ; Why startups should train their people ; Is it okay to hire people from your friend's company? ; Why it's hard to bring big company execs into little companies ; Hiring executives: if you've never done the job, how do you hire somebody good? ; When employees misinterpret managers ; Management debt ; Management quality assurance ; 6. Concerning the going concern : How to minimize politics in your company ; The right kind of ambition ; Titles and promotions ; When smart people are bad employees ; Old people ; One-on-one ; Programming your culture ; Taking the mystery out of scaling a company ; The scale anticipation fallacy ; 7. How to lead even when you don't know where you are going : The most difficult CEO skill ; The fine line between fear and courage ; Ones and twos ; Follow the leader ; Peacetime CEO/wartime CEO ; Making yourself a CEO ; How to evaluate CEOs ; 8. First rule of entrepreneurship: there are no rules : Solving the accountability vs. creativity paradox ; The freaky Friday management technique ; Staying great ; Should you sell your company? ; 9. The end of the beginning ; Appendix: Questions for head of Enterprise sales force.

Ben Horowitz, cofundador de Andreessen Horowitz y uno de los empresarios más respetados y experimentados de Silicon Valley, ofrece consejos esenciales sobre la creación y funcionamiento de una startup: sabiduría práctica para gestionar los problemas más difíciles que la escuela de negocios no cubre, según su popular blog de ben.While muchas personas hablan de lo bueno que es comenzar un negocio, muy pocos son honestos sobre lo difícil que es ejecutarlo. Ben Horowitz analiza los problemas que confrontan los líderes todos los días, compartiendo las ideas que ha obtenido desarrollando, administrando, vendiendo, comprando, invirtiendo y supervisando compañías de tecnología. Un fanático del rap de toda la vida, amplifica las lecciones de negocios con las letras de sus canciones favoritas, diciéndole directamente sobre todo, desde despedir amigos hasta cazar furtivamente a los competidores,