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Gestión de la clientela : la manera de conseguir y retener clientes rentables / Rafael Martínez\Vilanova Martínez.

by Martínez-Vilanova Martínez, Rafael [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Editorial ESIC, 2004Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / M385g.

Experiencias y casos de comportamiento del consumidor / Coordinadores Salvador Ruiz de Maya y Javier Alonso Rivas.

by Alonso Rivas, Javier [autor.] | Ruiz de Maya, Salvador.

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Esic Editorial, 2001Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / R934e.

Marketing de los servicios / Ildefonso de los servicios.

by Grande Esteban, Ildefonso [autor.].

Edition: 3a. edition / revisada.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Editorial ESIC, 2000Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.82 / G751m.

Conducta del consumidor : estrategias y tácticas aplicadas al marketing / Jaime Rivera Camino, Rolando Arellano Cueva, Víctor M. Molero Ayala ; prólogo de Mario Martínez Tercero.

by Rivera Camino, Jaime [autor.] | Arellano Cueva, Rolando | Martínez Tercero, Mario | Molero Ayala, Víctor Manuel.

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Esic, 2000Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.834 / R621c, ...

Los consumidores del Siglo XXI / María Luisa Solé Moro.

by Solé Moro, María Luisa [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : ESIC Editorial, 1999Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / S685c.

Fundamentos y técnicas de investigación comercial / Ildefonso Grande Esteban, Elena Abascal Fernández.

by Grande Esteban, Ildefonso [autor.] | Abascal Fernández, Elena.

Edition: 7a. edición / revisada y actualizada.Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Madrid : Editorial Esic, 2003Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.83 / G751f, ...

Técnicas de negociación : un método práctico / Fernando de Manuel Dasí, Rafael Martínez Vilanova.

by Manuel Dasi, Fernando de - Martínez-Vilanova Martinez, Rafael [autor.].

Series: Libros profesionales de la empresaEdition: 5 edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : ESIC, 2005Availability: Items available for loan: Biblioteca CESA (1)Call number: 650.1 / M294t.

Gestión de precios / Enrique Carlos Díez de Castro e Isabel María Rosa Díaz ; con la colaboración de Rosario García Cruz, Francisco Javier Rondán Cataluäna y José María Torralba Martínez.

by Díez de Castro, Enrique Carlos [autor.] | García Cruz, Rosario | Rondán Cataluäna, Francisco Javier | Rosa Díaz, Isabel María | Torralba Martínez, José María.

Edition: 4a edition, revisada y actualizada.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : ESIC Editorial, 2004Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.816 / D568d.

Plan de marketing paso a paso / Carlo Cutropía Fernández.

by Cutropía Fernández, Carlo [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Madrid : ESIC, 2003Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / C988p, ...

Prácticas de microeconomía intermedia / Miguel angel Alonso ... [y otros].

by Alonso, Miguel Angel [autor.].

Series: Biblioteca de Economía y FinanzasMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Esic Editorial, Universidad Rey Juan Carlos, Servicio de Publicaciones, 2002Availability: Items available for loan: Biblioteca CESA (1)Call number: 330.1 / A454p.

Logística comercial y empresarial / Ignacio Soret.

by Soret de lol Santos, Ignacio [autor.].

Series: Libros profesionales de empresaEdition: 4a edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Esic Editorial, 2004Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.78 / S713l.

Gestión por procesos : cómo utilizar ISO 9001:2000 para mejorar la gestión de la organización / José Antonio Pérez Fernández de Velasco.

by Pérez Fernández de Velasco, José Antonio [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : ESIC Editorial, 2004Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.568 / P438g.

Marketing croscultural / Ildefonso Grande.

by Grande Esteban, Ildefonso [autor.].

Series: Libros profesionales de empresaMaterial type: Text Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Pozuelo de Alarcón (Madrid) : Editorial ESIC, 2004Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.834 / G751m, ...

Distribución comercial / Salvador Miquel Peris ... [y otros].

by Miquel Peris, Salvador [autor.].

Edition: 4a. edition / revisada y ampliada.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Esic Editorial, 2000Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.78 / M669d.

El plan de marketing en la práctica / José María Sainz de Vicuna Ancín.

by Sainz de Vicuna Ancin, José María [autor.].

Edition: 7 edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : ESIC, 2002Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / S158p.

Ejercicios de matemática financiera / Cristina Sanz Villegas, Javier Zúñiga Rodríguez.

by Sanz Villegas, Cristina [autor.] | Zuñiga Rodríguez,Javier.

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Esic Editorial, 2003Availability: Not available: Biblioteca CESA: Damaged (1).

Marketing de destinos turísticos : análisis y estrategias de desarrollo / J. Enrique Bigné, Xavier Font, Luisa Andreu.

by Bigné Alcañiz, J. Enrique [autor.] | Andreu Simó, Luisa | Font Aulet, Xavier.

Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: Madrid : Esic, 2000Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.80991 / B593m, ...

Arquitectura de marcas : modelo general de construcción de marcas y gestión de sus activos / Manuel Martín García.

by Martín-Barbero, Jesús [autor.].

Series: Libros profesionales de empresaMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : ESIC Editorial, 2005Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / M379a.

Marketing social corporativo : la acción social de la empresa / Francisco Javier Barranco Saiz.

by Barranco Saiz, Francisco Javier [autor.].

Series: Marketing sectorialMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : ESIC, 2005Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 / B268m.

Marketing del patrimonio cultural / Carmen Camarero Izquierdo, María José Garrido Samaniego.

by Camarero Izquierdo, Carmen [autor.] | Garrido Samiego, María José.

Series: Colección marketing sectorialMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Pirámide, Esic, 2004Availability: Items available for loan: Biblioteca CESA (1)Call number: 338.4791 / C172m.

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