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La dirección publicitaria / Enrique Ortega Martínez.

by Ortega Martínez, Enrique [autor.].

Edition: 2 edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : ESIC, 1991Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / O771d.

Marketing bancario : un enfoque estratégico / Carmen Barroso Castro.

by Barroso Castro, Carmen [autor.].

Series: Manuales prácticos de marketingMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Editorial ESIC, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 332.1 / B277m.

Dirección y organización de entidades financieras / Enrique Castello Muñoz.

by Castelló Muñoz, Enrique [autor.].

Series: Colección EmpresaMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Editorial ESIC, 1996Availability: Items available for loan: Biblioteca CESA (1)Call number: 332.1 / C348d.

Las claves de la publicidad / Mariola García Uceda.

by García Uceda, Mariola [autor.].

Edition: 2a. edition / revisada.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Editorial ESIC, 1997Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / G216c.

Internet y comercio electrónico : características, estrategias, desarrollo, aplicaciones / Julián Briz, Isidro Laso.

by Briz Escribano, Julián [autor.] | Laso, Isidro.

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Esic Editorial, Ediciones Mundi Prensa, 2000Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / B849i.

Manual de planificación de medios : todo lo que hay que saber para planificar correctamente los medios / Ma. Angeles González Lobo, Enrique Carrero López.

by González Lobo, María Angeles [autor.] | Carrero López, Enrique.

Edition: 2a. edition / revisada y ampliada.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Esic, 1999Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / G643m.

Merchandising : cómo mejorar la imagen de un establecimiento comercial / Miguel Ángel Bort Muñoz.

Series: Libros profesionales de empresaMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : ESIC Editorial, 2004Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.87 / B739m.

Arquitectura de marcas : modelo general de construcción de marcas y gestión de sus activos / Manuel Martín García.

by Martín-Barbero, Jesús [autor.].

Series: Libros profesionales de empresaMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : ESIC Editorial, 2005Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / M379a.

Marketing político / Francisco Javier Barranco Saiz.

by Barranco Saiz, Francisco Javier [autor.].

Series: Marketing sectorialMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : ESIC, 2003Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / B268m.

Marca país : España, una marca líquida / José Miguel Sánchez Guitián.

by Sánchez Guitián, José Miguel [autor.].

Series: Libros profesionales de empresaEdition: 2da edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: [Madrid] : Business Marketing School - ESIC, 2012Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / S211m.

Publicidad online : las claves del éxito en internet / Rafael Ordozgoiti ... [y otros].

by Ordozgoiti de la Rica, Rafael [autor.].

Series: Libros profesionales de empresaMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Pozuelo de Alarcón (Madrid) : ESIC, 2010Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.1 / O657p.

La magia del planner : cómo la planificación estratégica puede potenciar la comunicación persuasiva / Antón Álvarez.

by Álvarez Ruiz, Antón [autor.].

Series: Libros profesionales de empresaMaterial type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : ESIC. Business & Marketing School, 2012Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8101 / A473m.

Las claves de la publicidad / Mariola García Uceda.

by García Uceda, Mariola [autor.].

Edition: 7ma edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: [Madrid] : Business Marketing School - ESIC, 2011Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / G216c.

Planificación estratégica y gestión de la publicidad : conectando con el consumidor / Raquel Ayestarán Crespo, Celia Rangel Pérez, Ana Sebastián Morilla.

by Ayestarán Crespo, Raquel [autor.] | Rangel Pérez, Celia.

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: [Madrid] : Business Marketing School - ESIC, 2012Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / A977p.

El libro del marketing interactivo y la publicidad digital / Eduardo Liberos ... [y otros].

by Bareño, Ruth [autor.] | García Del Poyo, Rafael | Gutiérrez Ulecia, Juan Carlos | Liberos, Eduardo | Nuñez, Álvaro | Pino, Gabriela.

Series: Libros profesionales de empresaEdition: 1ª edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Pozuelo de Alarcón (Madrid) : ESIC, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / L417l 2013.

Publicidad on line : las claves del éxito en Internet / José Antonio Miranda Villalón ... [et. al].

by Miranda Villalón, José Antonio [autor.] | Olmos Hurtado, Antonio | Ordozgoiti De La Rica, Rafael | Rodríguez Del Pino, Daniel.

Series: Libros profesionales de empresaEdition: 3a. edición / revisada y actualizada.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid (España) Esic, 2014Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.1 / M672p 2014.

Publicidad digital : hacia una integración de la planificación, creación y medición / Coordinadores Esther Martínez Pastor, Miguel Ángel Nicolás Ojeda.

by Martínez Pastor, Esther [coordinador.] | Nicolás Ojeda, Miguel Ángel [coordinador.].

Series: : Libros profesionales de empresaMaterial type: Text Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Madrid : ESIC, 2016Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.111 / P976p 2016.

Promoción comercial : un enfoque integrado / J. Enrique Bigné... [y otros veintidos].

by Bigné, J. Enrique [autor.] | Gutiérrez, Ana María [autor.] | Rodríguez Del Bosque, Ignacio A [autor.] | García de los Salmones, María del Mar [autor.].

Edition: Primera edición.Material type: Text Text; Nature of contents: biography; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Madrid, España : ESIC Editorial, 2003Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.82 / P965 2003.

Comunicación total / Angel Luis Cervera Fantoni.

by Cervera Fantoni, Angel Luis [autor].

Series: Libros profesionales de empresaEdition: Quinta edición / Actualizada y ampliada.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publisher: Madrid : ESIC, 2015Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.45 / C419 2015, ...

Dirección de producto / Luis Sánchez Villa.

by Sanchez Villa, Luis [autor].

Series: Cuadernos de documentaciónMaterial type: Text Text; Format: regular print ; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Madrid : ESIC, 2010Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.575 / SA194d 2010.

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