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Marketing / Charles W. Lamb, Joseph F. Hair, Carl McDaniel ; traducción Guadalupe Meza Staines, Martha Elsa Mauri Hernández ; revisón técnica Irma López Espinosa.

by Lamb, Charles W [autor.] | Hair, Joseph F | López Espinosa, Irma [revisión] | Mauri Hernández, Martha Elsa [traductor] | Mcdaniel, Carl | Meza Staines, Guadalupe [traductor].

Edition: 11a edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Cengage Learning, 2011Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / L218m.

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Introduction to marketing / Carl McDaniel, Charles W. Lamb, Joseph F Hair Jr.

by Mcdaniel, Carl [autor.] | Lamb, Charles W.

Edition: Eleventh edición.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : South-Western Cengage Learning, 2011Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / M134i.

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  • Colegio de Estudios Superiores de Administración - CESA
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