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Comportamiento del consumidor / Waune D. Hoyer, Deborah J. Maclnnis ; traducción Érika Jasso Hernán D'Borneville ; Editor Javier Reyes Martínez.

by Hoyer, Wayne D [autor.] | Jasso Hernand Borneville, Erika Montserrat [traductor] | Macinnis, Deborah J | Reyes Martínez, Javier [editor].

Edition: Quinta edición.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Cengage Learning Editores, 2010Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / H868co. Not available: Biblioteca CESA: Lost (1).

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MKTG / Charles W. Lamb, Joseph F. Hair. Jr., Carl McDaniel.

by Lamb, Charles W [autor.] | Hair, Jr, Joseph F | Mcdaniel, Carl.

Edition: Tenth edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Boston, MA : Cengage Learning, 2016Other title: MKTG 10 : principles of marketing.Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.834 / L218mk3 2016, ... Not available: Biblioteca CESA: Lost (2).

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  • Colegio de Estudios Superiores de Administración - CESA
  • Diagonal 34ª # 5ª-23
  • PBX: 339 53 00 – 1189 -1120
  • Bogotá, Colombia
  • Términos y condiciones
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