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		Marca país : España, una marca líquida / José Miguel Sánchez Guitián. by Sánchez Guitián, José Miguel [autor.]. Series: Libros profesionales de empresaEdition: 2da edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: [Madrid] : Business Marketing School - ESIC, 2012Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / S211m. Place hold Request article Add to cart (remove)
		La magia del planner : cómo la planificación estratégica puede potenciar la comunicación persuasiva / Antón Álvarez. by Álvarez Ruiz, Antón [autor.]. Series: Libros profesionales de empresaMaterial type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : ESIC. Business & Marketing School, 2012Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8101 / A473m. Place hold Request article Add to cart (remove)
		Las claves de la publicidad / Mariola García Uceda. by García Uceda, Mariola [autor.]. Edition: 7ma edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: [Madrid] : Business Marketing School - ESIC, 2011Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / G216c. Place hold Request article Add to cart (remove)
		Planificación estratégica y gestión de la publicidad : conectando con el consumidor / Raquel Ayestarán Crespo, Celia Rangel Pérez, Ana Sebastián Morilla. by Ayestarán Crespo, Raquel [autor.] \| Rangel Pérez, Celia. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: [Madrid] : Business Marketing School - ESIC, 2012Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / A977p. Place hold Request article Add to cart (remove)

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