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Construir marcas poderosas / David A. Aaker.

by Aaker, David A [autor.].

Edition: 2 edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Gestión 2000, 2002Availability: Items available for loan: Biblioteca CESA (2)Call number: 659.11 / A111c, ...

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Estrategia de la cartera de marcas : crear relevancia, diferenciación, energía, apalancamiento y claridad / David Allen Aaker ; prólogo de Roberto Marcos Álvarez del Blanco.

Series: Colección Management DeustoEdition: 1a edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Gestión 2000, 2005Availability: Items available for loan: Biblioteca CESA (2)Call number: 659.11 / A111e, ...

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  • Colegio de Estudios Superiores de Administración - CESA
  • Diagonal 34ª # 5ª-23
  • PBX: 339 53 00 – 1189 -1120
  • Bogotá, Colombia
  • Términos y condiciones
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