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Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / editores William O. Bearden, Richard G. Netemeyer y Kelly L. Haws.

by Bearden, William O [editor .] | Netemeyer, Richard G [editor .] | Haws, Kelly L [editor .].

Edition: Third edition .Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: Los Ángeles, California : Sage Publications, Inc., 2011Other title: Marketing scales.Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / H236h 2011.

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Advanced issues in partial least squares structural equation modeling / Joseph F. Hair, Jr...[y otros].

by Hair, Jr, Joseph F [autor.] | Sarstedt, Marko | Ringle, Christian M | Gudergan, Siegfried P.

Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: Los Ángeles, California : Sage, 2018Availability: Items available for loan: Biblioteca CESA (1)Call number: 519.5 / A244a 2018.

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