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Orientación al mercado y competitividad de la empresa / Joan Llonch.

by Llonch Batlló, Joan [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Escuela de Alta Dirección y Administración, 2000Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / LL792o, ...

Creating the competitive advantage of Colombia : patterns of competitiveness and sector analyses : resumen del informe final presentado por Monitor Company / Instituto de Fomento Industrial, Confederación Colombiana de Cámaras de Comercio, Banco de Comercio Exterior.

by Instituto de Fomento Industrial [autor.] | Confederacion Colombianande Camaras de Comercio | Banco de Comercio Exterior.

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Cambridge, MA : Monitor Company, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.4004 / M744c.

Harvard Management Update / Harvard Businnes School.

by Harvard Business School.

Material type: Continuing resource Continuing resource; Type of continuing resource: periodical Language: English Publisher: Boston, MA : Harvard Bussines School, 2004-2009Availability: Items available for reference: Biblioteca CESA: Procesos técnicos (48)Call number: 658, ... Not available: Biblioteca CESA: Lost (1).

Gerencia Integral / Jean Paul Sallenave.

by Sallenave, Jean Paul.

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Incolda, 1994Availability: Items available for loan: Biblioteca CESA (1)Call number: I658.4001 / S168p 1994.

Zag : the number-one strategy of high-performance brands : a whiteboard overview / Marty Neumeier.

by Neumeier, Marty [autor.].

Edition: First. edition .Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: California : AIGA, New Riders, 2007Other title: Zag : the #1 strategy of high-performance brands /.Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / N493z 2007, ...

Un paso adelante : cómo lograr la ventaja competitiva a través del servicio al cliente / Gabriel Vallejo López, Fernando Sánchez Paredes .

by Vallejo López, Gabriel [autor.] | Sánchez Paredes, Fernando.

Edition: 1ra. edición .Material type: Text Text; Literary form: Not fiction ; Audience: General; Original language: Spanish Publisher: Bogotá : Conecta, 2011Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / V182u1 2011.

Journal of marketing / American Marketing Association.

by American Marketing Association.

Material type: Continuing resource Continuing resource; Type of continuing resource: newspaper Language: English Publisher: Chicago IL : American Marketing Association, 1983-2017Availability: Items available for loan: Biblioteca CESA (39)Call number: 658.8 , ...

Visionary Pricing : reflections and advances in honor of Dan Nimer / Editor Gerald E. Smith .

by Smith, Gerald E [editor .].

Series: : Advances in business marketing & purchasingMaterial type: Text Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: Reino Unido : Emerald Group Publishing Limited, 2012Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.816 / V831v 2012.

Competition demystified : a radically simplified approach to business strategy / Bruce Greenwald, Judd Kahn.

by Greenwald, Bruce C, 1946- [autor.] | Kahn,Judd.

Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York : Portfolio, 2005Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.4012 / G816c 2005.

The strategy and tactics of pricing : a guide to profitable decision making / Thomas T. Nagle y Reed K. Holden.

by Nagle, Thomas T, 1951- [autor.] | Holden, Reed K.

Series: : The Prentice Hall Internacional series in marketingEdition: Third. edition .Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: New Jersey : Prentice Hall, 2002Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.816 / N149s 2002.

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