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		Publicidad : su papel en la mercadotecnia moderna / S. Watson Dunn ; translator Eduardo Escalona. by Dunn, S. Watson [autor.]. Series: Biblioteca de altos estudios comercialesMaterial type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : UTEHA, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / D923p. Place hold Request article Add to cart (remove)
		Abc publicitario / Publicaciones Publicitarias Colombianas. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Publicaciones Publicitarias Colombianas, 1988Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / A138a. Place hold Request article Add to cart (remove)
		ABC Publicitario. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Publicaciones Publicitarias Colombianas, 1990Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / A138a. Place hold Request article Add to cart (remove)
		Confesiones de un publicitario / David Ogilvy ; traducción, prólogo y notas marginales Francisco Izquierdo Navarro. by Ogilvy, David, 1911- [autor.] \| Izquierdo Navarro, Francisco [traductor]. Series: Selecciones de marketingEdition: 2a edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Oikos\tau, 1967Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / O349c. Place hold Request article Add to cart (remove)
		Comunicación : estrategias, técnicas y tácticas en el mercado / Jorge Javier Bonnin. by Bonnin, Jorge Javier [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Buenos Aires : Ediciones Macchi, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / B718c. Place hold Request article Add to cart (remove)
		Building your advertising business : a complete guide to boost your billings / David M- Lockett. by Lockett, David M [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Lincolnwood, Ill : NTC Business Books, 1989Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / L815b. Place hold Request article Add to cart (remove)
		Cómo evaluar su publicidad / Marketing Publishing Center. by Marketing Publishing Center [autor.]. Series: Biblioteca de Manuales prácticos de MarketingMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Díaz de Santos, 1982Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / M345c. Place hold Request article Add to cart (remove)
		La dirección publicitaria / Enrique Ortega Martínez. by Ortega Martínez, Enrique [autor.]. Edition: 2 edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : ESIC, 1991Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / O771d. Place hold Request article Add to cart (remove)
		Advertising : what it is and how to do it / Roderick White. by White, Roderick [autor.]. Edition: Third edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: London : McGraw\Hill Book Co., 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.1 / W582a. Place hold Request article Add to cart (remove)
		Las claves de la publicidad / Mariola García Uceda. by García Uceda, Mariola [autor.]. Edition: 2a. edition / revisada.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Editorial ESIC, 1997Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / G216c. Place hold Request article Add to cart (remove)
		Viva la publicidad viva : cómo hacer publicidad eficaz y eficiente, armada para el mercadeo / Jorge Molina Villegas. by Molina Villegas, Jorge [autor.]. Edition: 2a. edition / actualizada.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Alfaomega ; Politecnico Grancolombiano, 2001Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / M722c. Place hold Request article Add to cart (remove)
		Anuario de la publicidad colombiana / edición Adriana Ximena Díaz Henao ; fotografía Fernando Torres...[y otros]. by Díaz, Adriana Ximena [editor] \| Torres, Fernando [fotografía]. Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Publisher: Bogotá : Ediciones Publicidad & Mercadeo, 2003Availability: Items available for loan: Biblioteca CESA (3)Call number: 659.11 / A636a, ... Place hold Request article Add to cart (remove)
		ABC publicitario : lo mejor del medio en el mejor medio 2007-2008 / Publicaciones Publicitarias Colombianas. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Publicaciones Publicitarias Colombianas, 2007Availability: Items available for loan: Biblioteca CESA (2)Call number: 659.11 / A134a, ... Place hold Request article Add to cart (remove)
		Anuario de la publicidad colombiana 2008 / editor Ediciones P&M. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Ediciones P&M, 2008Availability: Items available for loan: Biblioteca CESA (2)Call number: R659.11 / A636a, ... Place hold Request article Add to cart (remove)
		David Ogilvy, el rey de Madison Avenue : el inventor de la publicidad tal y como la conocemos / Kenneth Roman. by Roman, Kenneth [autor.]. Material type: Text; Nature of contents: ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: [Madrid] : Gestión 2000, 2010Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.1 / R758d 2010. Place hold Request article Add to cart (remove)
		Conflictos, crisis y abandonos en relaciones contractuales entre los clientes y agencias de comunicación de marketing / Claudia Gómez R. by Gómez R., Claudia [autor.] \| Colegio de Estudios Superiores de Administración. Cesa. Series: Borrador de administración ; No. 45Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: [Bogotá] : Colegio de Estudios Superiores de Administración-CESA-, 2011Online access: _ Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / G633c. Place hold Request article Add to cart (remove)
		Las claves de la publicidad / Mariola García Uceda. by García Uceda, Mariola [autor.]. Edition: 7ma edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: [Madrid] : Business Marketing School - ESIC, 2011Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / G216c. Place hold Request article Add to cart (remove)
		Planificación estratégica y gestión de la publicidad : conectando con el consumidor / Raquel Ayestarán Crespo, Celia Rangel Pérez, Ana Sebastián Morilla. by Ayestarán Crespo, Raquel [autor.] \| Rangel Pérez, Celia. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: [Madrid] : Business Marketing School - ESIC, 2012Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / A977p. Place hold Request article Add to cart (remove)

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