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The luxury strategy : break the rules of marketing to build luxury brands / / Jean-Noël Kapferer, Vincent Bastien.

by Kapferer, Jean-Noël [autor.] | Bastien, Vincent.

Edition: Second. edition.Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: inglés Publisher: London : Kogan Page, 2012Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.827 / K171l 2012, ... Not available: Biblioteca CESA: Lost (2).

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The luxury strategy : break the rules of marketing to build luxury brands / Jean-Noll Kapferer, Vincent Bastien.

by Kapferer, Jean Noll [autor.] | Bastien, Vincent.

Edition: 2da edición.Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Kogan Page, 2012Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 K171l.

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  • Colegio de Estudios Superiores de Administración - CESA
  • Diagonal 34ª # 5ª-23
  • PBX: 339 53 00 – 1189 -1120
  • Bogotá, Colombia
  • Términos y condiciones
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