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		El efecto de la lealtad / Frederick F. Reichheld ; Margarita Cárdenas, traductor. by Reichheld, Frederick F [autor.] \| Cárdenas, Margarita. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: [Bogotá] : Grupo Editorial Norma, 1996Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.4012 / R351e, ... Place hold Request article Add to cart (remove)
		HBR's 10 must reads on strategic marketing / Roland T. Rust [y otros diecinueve]. by Harvard Business Review Press \| Rust, Roland T [autor.] \| Moorman, Christine [autor.] \| Bhalla, Gaurav [autor.] \| Edelam, David C, 1961- [autor.] \| Levitt, Theodore [autor.] \| Christensen, Clayton M [autor.] \| Cook, Scott, 1952- [autor.] \| Hall, Taddy [autor.] \| Keller, Kevin Lane, 1956- [autor.] \| Silverstein, Michael J, 1955- [autor.] \| Sayre, Kate [autor.] \| Anderson, James C [autor.] \| Narus, James A [autor.] \| van Rossum, Wouter [autor.] \| Fournier, Susan [autor.] \| Lee, Lara [autor.] \| Reichheld, Frederick F [autor.] \| Kotler, Philip, 1931- [autor.] \| Rackham, Neil [autor.] \| Krishnaswamy, Suj. Series: HBR's 10 must reads seriesEdition: First. edition.Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: Boston, Massachusetts : Harvard Business Review Press, 2013Other title: Harvard business review's 10 must reads on strategic marketing \| HBR's ten must reads on strategic marketing.Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / H261h 2013, ... Place hold Request article Add to cart (remove)
		The ultimate question 2.0 : how net promoter companies thrive in a custoer-driven world / Fred Reichheld, Rob Markey. by Reichheld, Frederick F [autor.] \| Markey, Rob. Material type: Text; Format: electronic available online ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Harvard Business Review Press, 2011Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.872 R351u. Place hold Request article Add to cart (remove)

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