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		Marketing público : por un gobierno y una administración al servicio del público / Josep Chias Suriol. by Chias, Josep [autor.] \| Gómez Arnau, Adriana [editor]. Series: Serie McGraw Hill de managementEdition: Edición Adriana Gómez\Arnau.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : McGraw\Hill, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / CH532m. Place hold Request article Add to cart (remove)
		La hora de la ética empresarial / José María Ortiz Ibarz ; prólogo Emilio de Ybarra Churruca. by Ortiz Ibarz, José María [autor.] \| Gómez Arnau, Adriana [editor] \| Ybarra Churruca, Emilio De, 1936-. Series: Serie McGraw\Hill de managementEdition: Edición Adriana Gómez\Arnau.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : McGraw\Hill, 1995Availability: Items available for loan: Biblioteca CESA (3)Call number: 174.4 / O775h, ... Place hold Request article Add to cart (remove)
		Gestión por categorías y trade marketing / Antonio Díaz Morales ; prólogo de Fernando Sánchez Suárez. by Díaz Morales, Antonio [autor.] \| Gómez Arnau, Adriana [editor] \| Sánchez Suárez, Fernando. Series: Financial TimesEdition: Editora Adriana Gómez\Arnau.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Pearson Educación, 2000Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / D542g 2000, ... Place hold Request article Add to cart (remove)
		Inteligencia política : el poder creador en las organizaciones / Pascual Montanés Duato ; prólogo de Adolfo Jiménez Reguillo ; epílogo de Luis Albentosa Puche. by Montañes Duato, Pascual [autor.] \| Albentosa Puche, Luis [prólogo] \| Gómez Arnau, Adriana [editor] \| Jiménez Reguillo, Adolfo [prólogo]. Series: Donde las grandes ideas encuentran expresiónEdition: Edición Adriana Gómez\Arnau.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Prentice Hall, 2003Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.4 / M757i. Place hold Request article Add to cart (remove)
		Los 80 conceptos esenciales de marketing de la A a la Z / Philip Kotler ; traducción de Dionisio Cámara y Sergio Bilbao. by Kotler, Philip [autor.] \| Bilbao, Sergio [traductor] \| Cámara, Dionisio [traductor] \| Gómez Arnau, Adriana [editor]. Series: Pearson HallEdition: Edición Adriana Gómez\Arnau.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : Pearson Educación, 2003Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / K874o, ... Place hold Request article Add to cart (remove)
		Marketing relacional : un nuevo enfoque para la seducción y fidelización del cliente / Pedro J. Reinares Lara, José Manuel Ponzoa Casado ; prólogo de Javier Alvarez. by Reinares Lara, Pedro José [autor.] \| Alvarez Ballesteros Francisco Javier \| Gómez Arnau, Adriana [editor] \| Ponzoa Casado, José Manuel. Series: Prentice hall. Financial TimesEdition: 2a. edition / Edición Adriana Gómez\Arnau.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Pearson Educación, 2004Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.812 / R364m, ... Place hold Request article Add to cart (remove)
		e\trading : inversiones financieras a través de internet / Alpesh B. Patel ; traducción Luis de Larrauri. by Patel, Alpesh B [autor.] \| Gómez Arnau, Adriana [editor] \| Larrauri, Luis De [traductor]. Series: Mentes con visión de futuroEdition: Editora Adriana Gómez\Arnau.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : Prentice Hall, 2000Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / P295e 2000. Place hold Request article Add to cart (remove)

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