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Customer equity : building and managing relationships as valuable assets / Robert C. Blattberg, Gary Getz y Jacquelyn S. Thomas.

by Blattberg, Robert C [autor.] | Getz, Gary | Thomas, Jacquelyn S.

Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: Boston, Massachusetts : Harvard Business School Press, 2001Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / B644c 2001.

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