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Marketing / Charles W. Lamb, Joseph F. Hair, Jr., Carl McDaniel ; traducción de Adolfo Deras Quiñónez. by Lamb, Charles W [autor.] | Hair, Jr, Joseph F | McDaniel, Carl | Deras Quiñónez, Adolfo [traductor .]. Edition: 4a edición .Material type: Text
festschrift
; Literary form:
Not fiction
; Audience:
General;
Language: español Original language: inglés Publisher: México : International Thomson Editores, 1998Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.834 / L218m 1998, ...
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MKTG / Charles W. Lamb, Joseph F. Hair. Jr., Carl McDaniel. by Lamb, Charles W [autor.] | Hair, Jr, Joseph F | Mcdaniel, Carl. Edition: Tenth edition.Material type: Text
festschrift
; Literary form:
Not fiction
; Audience:
Specialized;
Language: English Publisher: Boston, MA : Cengage Learning, 2016Other title: MKTG 10 : principles of marketing.Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.834 / L218mk3 2016, ... Not available: Biblioteca CESA: Lost (2).
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MKTG / Charles W. Lamb, Joseph F. Hair. Jr., Carl McDaniel. by Lamb, Charles W [autor.] | Hair, Jr, Joseph F | Mcdaniel, Carl. Edition: Undécima edición.Material type: Text; Literary form:
Not fiction
; Audience:
General;
Language: English Publisher: Boston, MA : Cengage Learning, 2018Other title: MKTG 11 : principles of marketing.Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / L218m4 2018.
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