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Comportamiento del consumidor : repercusiones en la estrategia de marketing / Del I. Hawkins, Roger J. Best, Kenneth A. Coney ; versión en español Lino Santacruz con la colaboración de Enrique Bigné Alcaniz.

by Hawkins, Del I [autor.] | Best, Roger J | Bigné Alcañiz, J Enrique | Coney, Kenneth A | Santacruz, Lino [traductor].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Wilmington, DE : Addison\Wesley Iberoamericana, 1994Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / H393c.

Comportamiento del consumidor : construyendo estrategias de marketing / Del I. Hawkins, Roger J. Best, Kenneth A. Coney ; traducción María del Pilar Carril Villarreal ; revisión Jean Pierre Víctor Domette Nicolesco.

by Hawkins, Del I [autor.] | Best, Roger J | Carril Villarreal, María del Pilar [traductora.] | Coney, Kenneth A | Domette Nicolesco, Jean Pierre Víctor [revisor.].

Edition: 9a. edición.Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: Spanish Original language: English Publisher: México : McGraw\Hill, 2004Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.834 / H393c, ...

Marketing estratégico / Roger J. Best ; traducción Dionisio Cámara Ibáänez.

by Best, Roger J, 1945- [autor.] | Cámara Ibánez, Dionisio [traductor].

Edition: 4a edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : Pearson/Prentice Hall, 2007Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / B561m.

Market-based magement : strategies for growing customer value and profitability / Roger J. Best.

by Best, Roger J [autor.].

Edition: Sixth edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Person, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / B561ma.

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