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Marketing ROI (retorno sobre la inversión) : el camino a la rentabilidad corporativa, de los clientes y de las compañías / James D. Lenskold ; traducción Iván Martínez Rojas.

by Lenskold, James D [autor.] | Martínez Rojas, Iván [traductor].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : McGraw-Hill, 2005Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.1527 / L573m, ...

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Marketing ROI : the path to campaign, customer, and corporate profitability / James D. Lenskold.

by Lenskold, James D [autor].

Edition: Primera edición.Material type: Text Text; Nature of contents: biography; Literary form: Not fiction ; Audience: Specialized; Original language: English Publisher: Estados Unidos de América : McGraw-Hill, American Marketing Association; 2003Copyright date: ©2003Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 / L573 2003.

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