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Strategic brand management : building, measuring and managing brand equity / Kevin Lane Keller.

by Lane Keller, Kevin [autor.].

Edition: 4ta edición.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Pearson, 2013Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.827 / K291s, ...

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Dirección de marketing / Philip Kotler, Kevin Lane Keller ; traducción de Leticia Esther Pineda Ayala, Lourdes Amador Araujo.

by Kotler, Philip, 1931- [autor.] | Amador Araujo, Lourdes | Lane Keller, Kevin | Pineda Ayala, Leticia Esther.

Edition: Decimoquinta edición.Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: Spanish Original language: English Publisher: México D.F. : Pearson, 2016Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (8)Call number: 658.8 / K874d1 2016, ... Not available: Biblioteca CESA: Lost (1).

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