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		Strategic brand management : building, measuring and managing brand equity / Kevin Lane Keller. by Keller, Kevin Lane, 1956- [autor.]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Upper Saddle River, NJ : Prentice Hall, 1998Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / K291s. Place hold Request article Add to cart (remove)
		Dirección de Marketing / Philip Kotler, Kevin Lane Keller. by Kotler, Philip [autor.] \| Keller, Kevin Lane [coautor] \| Rivera, Clara E [traductor]. Edition: 12a edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Pearson Educacion, 2006Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.8 / K874d, ... Not available: Biblioteca CESA: Lost (1). Place hold Request article Add to cart (remove)
		Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller. by Keller, Kevin Lane, 1956- [autor.]. Edition: Third edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Upper Saddle River, NJ : Pearson/Prentice Hall, 2008Online access: Table of contents only Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / K291s1 2008. Place hold Request article Add to cart (remove)
		Marketing management / Philip Kotler, Kevin Lane Keller. by Kotler, Philip [autor.] \| Keller, Kevin Lane. Edition: 12a. edición.Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: New Jersey : Pearson Education, Prentice Hall, 2006Availability: Items available for loan: Biblioteca CESA (4)Call number: 658.8 / K874m, ... Place hold Request article Add to cart (remove)
		Marketing management / Philip Kotler, Kevin Lane Keller. by Kotler, Philip [autor.] \| Keller, Kevin Lane, 1956-. Edition: Thirteenth edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Upper Saddle River, NJ : Pearson Prentice Hall, 2009Online access: Table of contents only Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / K874m, ... Not available: Biblioteca CESA: Damaged (2). Place hold Request article Add to cart (remove)
		Administracion estrategica de marca : branding / Kevin Lane Keller ; traduccion, Erika Montserrat Jaasso Hernand Borneville. by Keller, Kevin Lane, 1956- [autor] \| Jaasso Hernand Borneville, Erika Montserrat [traductor]. Edition: 3a edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Mexico : Pearson Educacion, 2008Publisher: [s.l.] : [s.e.], 2008Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / K291a 2008. Place hold Request article Add to cart (remove)
		Marketing management / Philip Kotler, Kevin Lane Keller. by Kotler, Philip [autor.] \| Keller, Kevin Lane, 1956-. Edition: Fourteenth [edition].Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Upper Saddle River, NJ : Prentice Hall, 2012Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / K874m. Not available: Biblioteca CESA: Lost (1). Place hold Request article Add to cart (remove)
		A framework for marketing management / Philip Kotler, Kevin Lane Keller. by Kotler, Philip [autor.] \| Keller, Kevin Lane, 1956-. Edition: Fifth edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Boston, MA : Prentice Hall, 2012Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / K874a. Place hold Request article Add to cart (remove)
		HBR's 10 must reads on strategic marketing / Roland T. Rust [y otros diecinueve]. by Harvard Business Review Press \| Rust, Roland T [autor.] \| Moorman, Christine [autor.] \| Bhalla, Gaurav [autor.] \| Edelam, David C, 1961- [autor.] \| Levitt, Theodore [autor.] \| Christensen, Clayton M [autor.] \| Cook, Scott, 1952- [autor.] \| Hall, Taddy [autor.] \| Keller, Kevin Lane, 1956- [autor.] \| Silverstein, Michael J, 1955- [autor.] \| Sayre, Kate [autor.] \| Anderson, James C [autor.] \| Narus, James A [autor.] \| van Rossum, Wouter [autor.] \| Fournier, Susan [autor.] \| Lee, Lara [autor.] \| Reichheld, Frederick F [autor.] \| Kotler, Philip, 1931- [autor.] \| Rackham, Neil [autor.] \| Krishnaswamy, Suj. Series: HBR's 10 must reads seriesEdition: First. edition.Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: Boston, Massachusetts : Harvard Business Review Press, 2013Other title: Harvard business review's 10 must reads on strategic marketing \| HBR's ten must reads on strategic marketing.Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / H261h 2013, ... Place hold Request article Add to cart (remove)
		Marketing management / Philip Kotler ; Kevin Lane Keller. by Kotler, Philip, 1931- [autor.] \| Keller, Kevin Lane. Edition: Fifteenth edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Boston Pearson Education 2016Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.8 / K874m 2016, ... Place hold Request article Add to cart (remove)
		Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller y Vanitha Swaminathan. by Keller, Kevin Lane, 1956- [autor.] \| Swaminathan, Vanitha. Edition: Fifth edition / edition global .Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: Harlow, Inglaterra : Pearson, 2020Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / K29s 2020. Place hold Request article Add to cart (remove)

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