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La disciplina de los líderes del mercado : no trate de ser el mejor en todo ... su empresa podría fracasar / Michael Treacy, Fred Wiersema ; traducción Adriana de Hassan.

by Treacy, Michael [autor.] | Hassan, Adriana de [traductor] | Wiersema, Frederik D.

Edition: Edición Armando Bernal M., Lucrecia Monárez T.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Barcelona ; Santafé de Bogotá : Grupo Editorial Norma, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / T784d.

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The discipline of market leaders : choose your customers, narrow your focus, dominate your market / Michael Treacy and Fred Wiersema.

by Treacy, Michael [autor.] | Wiersema, Frederik D. (Frederik Derk).

Edition: [Expanded edition].Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Reading, MA : Addison\Wesley Pub. Co., 1997Online access: Contributor biographical information | Publisher description | Table of contents Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / T784d.

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