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		Consumer marketing strategies / Regis McKenna ...[y otros]. by Mckenna, Regis [autor.]. Series: A Harvard Business Review PaperbackMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Boston, MA : Harvard Business School Press, 1991Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / C758m. Place hold Request article Add to cart (remove)
		Sharpening the marketing edge / Regis McKenna ...[y otros]. by Genius Products, Inc [autor.] \| Mckenna, Regis \| O'hara, Meghan \| Moore, Michael, 1954 \| Dog Eat Dog Films \| Weinstein Company. Series: A Harvard Business Review PaperbackEdition: Widescreen.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [New York] : Harvard Business School Press, 1991Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / S532s. Place hold Request article Add to cart (remove)
		Real time : preparing for the age of the never satisfied customer / Regis McKenna. by Mckenna, Regis [autor.]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Boston, MA : Harvard Business School Press, 1997Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.4063 / M155r. Place hold Request article Add to cart (remove)

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