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Unrelenting innovation : how to create a culture for market dominance / Gerard J. Tellis.

by Tellis, Gerard J [autor.].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Jossey-Bass, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.4063 / T276u 2013.

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Estrategias de publicidad y promoción / Gerard J. Tellis, Ignacio Redondo ; traducción Cristina Belló, Isabel Villar.

by Tellis, Gerard J [autor.] | Otero, Andrés [editor] | Redondo, Ignacio | Villar, Isabel [traductor].

Edition: Editor Andrés Otero.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : Addison Wesley, 2002Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.1 / T276e 2002.

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