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		Marketing, principles & perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. LaForge. by Bearden, William O, 1945- [autor.] \| Ingram, Thomas \| Laforge, Raymond W. Edition: Fourth. edition.Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York : McGraw-Hill Irwin, 2004Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / B368m, ... Not available: Biblioteca CESA: Lost (1). Place hold Request article Add to cart (remove)
		Marketing : principles and perpectives / William O. Bearden, Thomas N. Ingram, Raymond W. LaForge. by Bearden, William O \| Ingram, Thomas N \| Laforge, Raymond W. Edition: Fourth edition.Material type: Film; Type of visual material: videorecording ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : McGraw-Hill / Irwin, 1988Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / B368 1988. Place hold Request article Add to cart (remove)
		Video Series To Accompany Marketing 4E by Bearden / William O. Bearden, Thomas N. Ingram, Raymond W. LaForge. by Bearden, William O \| Ingram, Thomas N \| Laforge, Raymond W. Material type: Film; Type of visual material: videorecording ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Irwin / McGraw-Hill, 1998Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.802 / B368 1998, ... Place hold Request article Add to cart (remove)
		Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / editores William O. Bearden, Richard G. Netemeyer y Kelly L. Haws. by Bearden, William O [editor .] \| Netemeyer, Richard G [editor .] \| Haws, Kelly L [editor .]. Edition: Third edition .Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: Los Ángeles, California : Sage Publications, Inc., 2011Other title: Marketing scales.Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / H236h 2011. Place hold Request article Add to cart (remove)

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