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Marketing / Geoff Lancaster and Paul Reynolds.

by Lancaster, Geoff, 1938- [autor.] | Reynolds, Paul.

Edition: Second edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Palgrave Macmillan, 2004Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / L244m, ...

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Selling and sales management / David Jobber, Geoff Lancaster.

by Jobber, David, 1947 - [autor.] | Lancaster, Geoff, 938 -.

Edition: Edición 7.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Prentice Hall, 2006Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.81 / J627s.

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