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The marketing information revolution.

by Blattberg, Robert C [editor] | Little, John D. C [editor].

Edition: Edited by Robert C. Blattberg, Rashi Glazer, John D. C Little.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Boston, MA : Harvard Business School Press, 1994Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / B645m.

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Administración de categorias : cómo comenzar la primera de una serie de guías de implementación / Robert C. Blattberg.

by Blattberg, Robert C [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Washington, D.C. : Departamento de Investigación Instituto de Mercadeo, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / B627a.

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Customer equity : building and managing relationships as valuable assets / Robert C. Blattberg, Gary Getz y Jacquelyn S. Thomas.

by Blattberg, Robert C [autor.] | Getz, Gary | Thomas, Jacquelyn S.

Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: Boston, Massachusetts : Harvard Business School Press, 2001Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / B644c 2001.

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  • Colegio de Estudios Superiores de Administración - CESA
  • Diagonal 34ª # 5ª-23
  • PBX: 339 53 00 – 1189 -1120
  • Bogotá, Colombia
  • Términos y condiciones
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