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		Marketing : a complete guide / Malcolm McDonald & Martin Christopher ; with Magrit Bass and contributions from Susan Baker & Simon Knox. by Mcdonald, Malcolm H. B [autor] \| Baker, Susan, 1946 \| Bass, Margarita [autor] \| Christopher, Martín [autor] \| Knox, Simon [colaborador]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Palgrave Macmillan, 2003Publisher: [s.l.] : [s.e.], 2003Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / M478m. Place hold Request article Add to cart (remove)
		Marketing / Geoff Lancaster and Paul Reynolds. by Lancaster, Geoff, 1938- [autor.] \| Reynolds, Paul. Edition: Second edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Palgrave Macmillan, 2004Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / L244m, ... Place hold Request article Add to cart (remove)
		Global competitiveness and innovation : an agent\centred perspective / Gordon L. Clark and Paul Tracey. by Clark, Gordon L [autor.] \| Tracey, Paul, 1974-. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Basingstoke (England) : Palgrave Macmillan, 2004Online access: Contributor biographical information \| Publisher description \| Table of contents only Availability: Items available for loan: Biblioteca CESA (1)Call number: 382.1 / C592g. Place hold Request article Add to cart (remove)
		Key concepts in marketing / Jonathan Sutherland and Diane Canwell. by Sutherland, Jonathan [autor] \| Canwell, Diane [autor]. Series: Palgrave key conceptsMaterial type: Text; Format: large print ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Houndmills, Basingstoke, Hampshire : Palgrave Macmillan, 2004Publisher: [s.l.] : [s.e.], 2004Other title: Marketing.Availability: Items available for loan: Biblioteca CESA (1)Call number: R658.8003 / S966k. Place hold Request article Add to cart (remove)
		Operations strategy / David Walters. by Walters, David, 1936- [autor.]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Basingstoke (England) : Palgrave Macmillan, 2002Online access: Contributor biographical information \| Publisher description \| Table of contents Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.1552 / W235o, ... Place hold Request article Add to cart (remove)
		Innovation management : strategy and implementation using the pentathlon framework / Keith Goffin and Rick Mitchell. by Goffin, Keith [autor.] \| Mitchell, Rick, 1943-. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Basingstoke (England) : Palgrave Macmillan, 2005Online access: Contributor biographical information \| Publisher description \| Table of contents only Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.4063 / G612i. Place hold Request article Add to cart (remove)
		Bonds : a concise guide for investors / Moorad Choudhry ; foreword by Robert Cole. by Choudhry, Moorad [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Basingstoke (England) : Palgrave Macmillan, 2006Online access: Contributor biographical information \| Publisher description \| Table of contents Availability: Items available for loan: Biblioteca CESA (1)Call number: 332.63 / CH552b. Place hold Request article Add to cart (remove)
		The Palgrave Macmillan dictionary of political thought / Roger Scruton. by Scruton, Roger [autor.]. Edition: Third edition.Material type: Text; Format: large print ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Palgrave Macmillan, 2007Availability: Items available for loan: Biblioteca CESA (1)Call number: R320.03 / S435p. Place hold Request article Add to cart (remove)
		Competitive identity : the new brand management for nations, cities and regions / Simon Anholt. by Anholt, Simon [autor.]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Basingstoke (England) : Palgrave Macmillan, 2007Online access: Contributor biographical information \| Publisher description \| Table of contents only \| Table of contents \| Klappentext Availability: Items available for loan: Biblioteca CESA (2)Call number: 659.11 / A596c, ... Place hold Request article Add to cart (remove)
		Reverse psychology marketing : the death of traditional marketing and the rise of the new pull game / Indrajit Sinha, Thomas Foscht. by Sinha, Indrajit [autor.] \| Foscht, Thomas. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Basingstoke (England) : Palgrave MacMillan, 2007Online access: Contributor biographical information \| Publisher description \| Table of contents only \| Table of contents Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / S617r. Place hold Request article Add to cart (remove)
		How to brand nations, cities and destinations : a planning book for place branding / Teemu Moilanen and Seppo Rainisto. by Moilanen, Teemu [autor.] \| Rainisto, Seppo K. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Basingstoke (England) ; New York : Palgrave Macmillan, 2009Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / M712h. Place hold Request article Add to cart (remove)
		The satisfied customer : winners and losers in the battle for buyer preference / Claes Fornell. by Fornell, Claes [autor.]. Edition: First edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Palgrave Macmillan, 2007Online access: Contributor biographical information \| Publisher description \| Table of contents only Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8343 / F727s. Place hold Request article Add to cart (remove)
		From microfinance to small business finance : the business case for private capital investments / Edited by Benoit Leleux, Dinos Constantinou. by Leleux, Benoit, Ed [autor.] \| Constantinou, Dinos, Ed. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Palgrave Macmillan, 2007Availability: Items available for loan: Biblioteca CESA (1)Call number: 332.2 / L539f. Place hold Request article Add to cart (remove)
		The management of consumer credit : theory and practice / Steven Finlay. by Finlay, Steven [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Palgrave Macmillan, 2008Availability: Items available for loan: Biblioteca CESA (1)Call number: 332.1 / F511m. Place hold Request article Add to cart (remove)
		Enterprise resource planning : implementation and management accounting change in a transitional country / by Ahmed O. Kholeif, Magdy G. Abdel\Kader and Michael J Sherer. by Kholeif, Ahmed Othman Rashwan, 969- [autor.] \| Abdel-Kader, Magdy G \| Sherer, Michael. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Basingstoke (England) ; New York : Palgrave Macmillan, 2008Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.151122 / K457e. Place hold Request article Add to cart (remove)
		Corporate entrepreneurship : building the entrepreneurial organization / Paul Burns. by Burns, Paul [autor.]. Edition: Edición 2.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Palgrave Macmillan, 2008Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.04 / B967c. Place hold Request article Add to cart (remove)
		The global information technology report 2007\2008 : fostering innovation through networked readiness / editors Soumitra Dutta, Irene Mia. by Mia, Irene [editor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Basingstoke (England) : Palgrave Macmillan, 2008Availability: Items available for loan: Biblioteca CESA (1)Call number: 338.06422 / D979g. Place hold Request article Add to cart (remove)
		Franco Modigliani : a mind that never rests / Michael Szenberg and Lall Ramrattan. by Szenberg, Michael [autor.] \| Ramrattan, Lall \| Solow, Robert M, 1924-. Series: Great thinkers in economicsMaterial type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Palgrave Macmillan, 2008Availability: Items available for loan: Biblioteca CESA (1)Call number: 330.15 / S997f. Place hold Request article Add to cart (remove)
		Sensory marketing / Bertil Hultén, Niklas Broweus, Marcus van Dijk. by Hultén, Bertil, 949 - [autor.] \| Broweus, Niklas \| Dijk, Marcus Van. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Palgrave Macmillan, 2009Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.822 / H917s. Place hold Request article Add to cart (remove)

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