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The management and practice of public relations / Norman Stone.

by Stone, Norman [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: London : MacMillan Business, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.2 / S877m.

Dynamic organisations : the challenge of change / David Jackson.

by Jackson, David [autor.].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : MacMillan Business, 1997Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.406 / J124d.

Marketing Management : a relationship marketing perspective / Cranfield School of Management.

by Cranfield School Of Management.

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [London] : MacMillan Business, 2000Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / C891m.

Building brands directly : creating business value from customer relationships / Stewart Pearson.

by Pearson, Stewart [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: London : Macmillan business, 1996Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / P361b.

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