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		Arquitectura de marcas : modelo general de construcción de marcas y gestión de sus activos / Manuel Martín García. by Martín-Barbero, Jesús [autor.]. Series: Libros profesionales de empresaMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : ESIC Editorial, 2005Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / M379a. Place hold Request article Add to cart (remove)
		Innovar o morir : cómo obtener resultados excepcionales con baja inversión / Enrique Morales Nieto. by Morales, Nieto Enrique [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : CESA, 2008Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.4063 / M828i, ... Place hold Request article Add to cart (remove)
		Personalidad de marca por qué las compañías pierden su autenticidad y cómo la pueden recuperar / Rohit Bhargava ; traducción de Erika Jasso Hernan D'orneville. by Bhargava, Rohit [autor.] \| Hernán D'bourneville, Erika Jasso [traductor]. Series: McGraw\Hill. EducaciónMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : McGraw Hill, 2009Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.827 / B575p, ... Place hold Request article Add to cart (remove)
		Los mejores comerciales de 1988. Material type: Film; Type of visual material: videorecording ; Audience: General; Language: Spanish Publisher: [California] : JMC/J&R, 1988Availability: Items available for reference: Biblioteca CESA: Procesos técnicos (1)Call number: 659.11 / M516 1988. Request article Add to cart (remove)
		La promesa de la marca : como diferenciarse en un escenario caótico / Alberto L. Wilensky. by Wilensky, Alberto Luis [autor.]. Edition: 5a edición.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Buenos Aires : Temas, 2014Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / W647p 2014. Place hold Request article Add to cart (remove)
		The one thing : the surprisingly simple truth behind extraordinary results / Gary Keller, Jay Papasan. by Keller, Gary, 1957- [autor.] \| Papasan, Jay. Edition: First edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Texas : Bard Press, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.409 / K355o 2013. Place hold Request article Add to cart (remove)
		Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity / David A. Aaker. by Aaker, David A [autor.]. Material type: Text; Literary form: Not fiction ; Audience: General; Language: inglés Publisher: New York : Free Press, 2004Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (2)Call number: 659.11 / A111b, ... Place hold Request article Add to cart (remove)
		Valoración de marcas : revisión de enfoques, metodologías y proveedores / Gabriela Salinas. by Salinas, Gabriela [autor.]. Material type: Text; Literary form: Not fiction ; Audience: General; Language: español Publisher: Barcelona : Ediciones Deusto ; Instituto de Análisis de Intangibles, 2007Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.827 / S165v 2007, ... Place hold Request article Add to cart (remove)

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