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		La imagen corporativa : teoría y metodología de la identificación institucional / Norberto Chaves. by Chaves, Norberto, 1942- [autor.]. Series: GG disenoEdition: 3a. edition / actualizada.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Editorial Gustavo Gili, 1994Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / Ch512i. Place hold Request article Add to cart (remove)
		Como diseñar marcas y logotipos / John Murphy, Michael Rowe ; versión castellana de Emili Olcina i Aya ; ilustraciones : Carina Dvorak. by Murphy, John J, 1952- [autor.] \| Rowe, Michael. Series: Manuales de disenoEdition: 3a edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Barcelona : Gustavo Gili, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / M978c. Place hold Request article Add to cart (remove)
		Manual del inventor / Superintendencia de Industria y Comercio. by Colombia. Superintendencia de Industria y Comercio. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Santafé de Bogotá : Superintendencia de Industria y Comercio, 1997Availability: Items available for loan: Biblioteca CESA (2)Call number: 346.0488 / C718m, ... Place hold Request article Add to cart (remove)
		Guerra de marcas : 10 reglas para construir la marca arrasadora / David F. D'Alessandro con Michele Owens ; traducción de Angela García. by D'alessandro, David F [autor.] \| Bonnett Vélez, Fabián [editor] \| García, Ángela, 1957- [traductor] \| Owens, Michele. Edition: Edición Fabian Bonnett Vélez.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bogotá : Grupo Editorial Norma, 2001Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / D141g. Place hold Request article Add to cart (remove)
		Construir marcas poderosas / David A. Aaker. by Aaker, David A [autor.]. Edition: 2 edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Gestión 2000, 2002Availability: Items available for loan: Biblioteca CESA (2)Call number: 659.11 / A111c, ... Place hold Request article Add to cart (remove)
		Las 11 leyes inmutables de la creación de marcas en internet / Al Ries y Laura Ries ; traducción Idoia Bengoechea Aira. by Ries, Al [autor.] \| Bengoechea Aira, Idoia [traductor] \| Ries, Laura. Series: Líderes del management. MarketingMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bilbao : Ediciones Deusto, 2006Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / R559l. Place hold Request article Add to cart (remove)
		Estrategia de la cartera de marcas : crear relevancia, diferenciación, energía, apalancamiento y claridad / David Allen Aaker ; prólogo de Roberto Marcos Álvarez del Blanco. Series: Colección Management DeustoEdition: 1a edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Gestión 2000, 2005Availability: Items available for loan: Biblioteca CESA (2)Call number: 659.11 / A111e, ... Place hold Request article Add to cart (remove)
		Arquitectura de marcas : modelo general de construcción de marcas y gestión de sus activos / Manuel Martín García. by Martín-Barbero, Jesús [autor.]. Series: Libros profesionales de empresaMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : ESIC Editorial, 2005Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / M379a. Place hold Request article Add to cart (remove)
		Marcas internacionales : cómo crearlas y gestionarlas / Julio Cerviäno. by Cerviäno, Julio [autor.]. Series: Economía y Gestión InternacionalMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Ediciones Pirámide, 2002Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / C419m. Place hold Request article Add to cart (remove)
		Superbrands : Colombia / editor Juan Felipe Echeverry Jaramillo. by Echeverry Jaramillo, Juan Felipe [editor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Superbrands, 2008Other title: Recorrido por algunas de las marcas de excelencia en Colombia.Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / S959s. Place hold Request article Add to cart (remove)
		Marca y comunicación empresarial / Pablo Medina\Aguerrebere. by Medina Aguerrebere, Pablo [autor.]. Series: El profesional de la información ; 23Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Editorial UOC, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / M334m 2013. Place hold Request article Add to cart (remove)
		Marcas de distribuidor : concepto, evolución, protagonistas y adaptación a los ciclos económicos / coordinadores, José Antonio Puelles Pérez, Mónica Gómez Suarez, María Puelles Gallo. Series: Coleccion Empresa y gestionMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Pirámide, 2011Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.827 / M313m 2011, ... Not available: Biblioteca CESA: Damaged (2). Place hold Request article Add to cart (remove)
		Grandes marcas, grandes dificultades : lecciones aprendidas de los errores de otros / Jack Trout con Raúl Peralba ; prólogo de José Luis Bonet Ferrer. by Trout, Jack [autor.] \| Bonet Ferrer, José Luis \| Peralba Fortuny, Raúl \| Peralba Ruiz, María Victoria [editor]. Series: Serie McGraw\Hill de managementEdition: Editora Victoria Peralba Ruíz.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : McGraw\Hill, 2002Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.827 / T859g, ... Place hold Request article Add to cart (remove)
		Intellectual property handbook = Manual de propiedad intelectual / Eduardo Varela Pezzano, (editor) ; Melissa Agudelo Magalhães (traducción inglés). by Varela Pezzano, Eduardo [autor.] \| Asociación Cavelier Del Derecho. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English, Spanish Publisher: [Bogotá] : Asociación Cavelier del Derecho, 2015Other title: Manual de propiedad intelectual.Availability: Items available for loan: Biblioteca CESA (2)Call number: 346.0482 / M158m 2015, ... Place hold Request article Add to cart (remove)

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