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Building strong brands / David A Aaker.

by Aaker, David A [autor.].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Free Press, 1996Online access: Contributor biographical information | Publisher description | Sample text | Table of contents only Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / A111s.

Liderazgo de marca / David A. Aaker, Erich Joachimsthaler ; version española de Roberto M. Alvarez del Blanco.

by Aaker, David A [autor.] | Alvarez Del Blanco, Roberto M [traductor] | Joachimsthaler, Erich [autor].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Deusto : Editorial Planeta DeAgostini Profesional y Formacion, c2006Publisher: [s.l.] : [s.e.], 2006Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / A111l.

Branding : marcas más valiosas / Nibaldo Toledo Takahashhi.

by Toledo Takahashi, Nibaldo [autor.].

Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Bogotá : CESA, 2007Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / T649b 2007.

Stage BTL / Stage BTL SA.

by Stage BTL SA.

Material type: Film Film; Type of visual material: videorecording ; Audience: General; Publisher: Medellín : Stage BTL SA, 2008Availability: Items available for reference: Biblioteca CESA: Procesos técnicos (1)Call number: 659.11 / ST775s 2008.

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