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		Diferenciarse o morir : cómo sobrevivir en un entorno competitivo de alto riesgo / Jack Trout con Steve Rivkin. by Trout, Jack [autor.] \| Peralba, Raúl [editor] \| Río, Raúl G. Del [editor] \| Rivkin, Steve. Series: Serie McGraw\Hill de managementEdition: Edición internacional Raúl Peralba y Raúl G del Río.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : McGraw\Hill, 2001Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / T859d, ... Place hold Request article Add to cart (remove)
		La estrategia según Trout : capturar mentes para conquistar mercados / Jack Trout, Raúl Peralba translator. by Trout, Jack [autor.] \| Peralba, Jack [traductor]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : McGraw-Hill, 2004Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / T861e. Place hold Request article Add to cart (remove)
		Trout on strategy : capturing mindshare, conquering markets / Jack Trout. by Trout, Jack [autor.]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : McGraw\Hill, 2004Other title: Strategy.Online access: Contributor biographical information \| Publisher description \| Table of contents Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / T861t. Place hold Request article Add to cart (remove)

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