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		Marketing management / Richard P. Bagozzi, [y otros]. by Bagozzi, Richard P. - Rosa, José Antonio [coautor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Prentice Hall, 1998Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / B148m. Place hold Request article Add to cart (remove)
		Marketing Management : a relationship marketing perspective / Cranfield School of Management. by Cranfield School Of Management. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [London] : MacMillan Business, 2000Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / C891m. Place hold Request article Add to cart (remove)
		El plan de márketing : procedimiento, formularios, estratégia y técnica / William A. Cohen. by Cohen, William A [autor.]. Edition: 2 edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bilbao : Deusto, 2001Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / C678p. Place hold Request article Add to cart (remove)
		How to write a successful marketing plan : a disciplined and comprehensive approach / Roman G. Hiebing, Scott W. Cooper. by Hiebing, Roman G. - Cooper, Scoot W [coautor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Lincolnwood, Ill : NTC Business Books, 1990Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / H633h. Place hold Request article Add to cart (remove)
		Planeación estratégica de mercado : problemas y enfoques analíticos / Derek F. Abell, John S. Hammond ; traducido por Alfredo Gómez Mata. by Abell, Derek F. - Hammond, John S [coautor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Compañía Editorial Continental, 1994Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / A141p. Place hold Request article Add to cart (remove)
		El plan de marketing estratégico / Cesáreo Hernández, Ricardo del Olmo, Jesús García. by Hernández Iglesias, Cesáreo [autor.] \| García, Jesús [coautor] \| Ricardo Del Olmo [coautor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Ediciones Gestión 2000, 1994Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / H557p, ... Place hold Request article Add to cart (remove)
		La auditoría de marketing : cómo pasar de la teoría a la práctica del marketing / Malcolm H. B. McDonald y John W. Leppard ; traducción Claudio L. Soriano Soriano. by Mcdonald, Malcolm H. B [autor.] \| Leppard, John W \| Soriano Soriano, Claudio L [traductor]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : Ediciones Díaz de Santos, 1994Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / M135a. Place hold Request article Add to cart (remove)
		El plan de marketing en la práctica / José María Sainz de Vicuna Ancin. by Sainz de Vicuna Ancin, José María [autor.]. Edition: 3 edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Esic, 1996Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / S158p. Place hold Request article Add to cart (remove)
		Cómo crear un plan de marketing / John Westwood. by Westwood, John [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Nuevos emprendedores, 2001Availability: Not available: Biblioteca CESA: Checked out (1). Place hold Request article Add to cart (remove)
		La guía definitiva del plan de marketing : la via rápida y más inteligente para elaborar un plan de marketing / Angela Hatton ; traducción de Alejandro Jockl. by Hatton, Angela - Jockl, Alejandro [traductor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Pearson Educación, 2000Availability: Not available: Biblioteca CESA: Checked out (1). Place hold Request article Add to cart (remove)
		El plan de marketing en la práctica / José María Sainz de Vicuna Ancín. by Sainz de Vicuna Ancin, José María [autor.]. Edition: 7 edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : ESIC, 2002Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / S158p. Place hold Request article Add to cart (remove)
		Estrategia de marketing / O. C. Ferrell, Michael D. Hartline ; traducción Verania de Parres. by Ferrell, O.C, 1943- [autor.]. Edition: 3a edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Thomson, 2006Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / F383e, ... Not available: Biblioteca CESA: Damaged (1). Place hold Request article Add to cart (remove)
		El plan de marketing en la práctica / José María Sainz de Vicuna Ancín. by Sainz de Vicuna Ancin, José María [autor.]. Series: Libros profesionales de empresaEdition: 17ma edición revisada y actualizada.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: [Madrid] : Business Marketing School - ESIC, 2012Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / S158p. Place hold Request article Add to cart (remove)
		El plan de marketing en la práctica / José María Sainz de Vicuna Ancín. by Sainz de Vicuna Ancin, José María [autor.]. Series: Libros profesionales de empresaEdition: 18va edición revisada y actualizada.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: [Madrid] : Business & Marketing School, 2013Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / S158p, ... Not available: Biblioteca CESA: Checked out (1). Place hold Request article Add to cart (remove)
		Marketing for entrepreneurs : concepts and applications for new ventures / Frederick G. Crane. by Crane, Frederick G [autor.]. Edition: 2dth edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Sage, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / C891m 2013. Place hold Request article Add to cart (remove)
		La esencia del marketing / Guillermo D'Andrea. by D'andrea, Guillermo [autor.]. Series: Colección 30 anos. Universidad AustralMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Buenos Aires : Temas Grupo, 2010Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / D197e 2010. Place hold Request article Add to cart (remove)
		Dirección de mercadotecnia : análisis, planeación, implementación y control / Philip Kotler ; traducción de Arturo Córdova Just ; revisión técnica de Marcela Benassini Félix . by Kotler, Philip, 1931- [autor.] \| Córdova Just, Arturo [traductor .] \| Benassini Félix, Marcela [revisión técnica .]. Edition: 8va. edición .Material type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Original language: English Publisher: México D.F. ; Prentice Hall, 1996Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 / K87d 1996. Place hold Request article Add to cart (remove)

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