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Interactive services marketing / Raymond P. Fisk, Stephen J. Grove, Joby John.

by Fisk, Raymond P [autor.] | Grove, Stephen J. (Stephen John), 1950- | John, Joby, 1957-.

Edition: First edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Boston, MA : Houghton Mifflin, 2000Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.82 / F538i.

El marketing como estrategia : claves para innovar y lograr crecimientos sostenidos / Nirmalya Kumar ; traducción Marta García Madera.

by Kumar, Nirmalya [autor.] | García Madera, Marta [traductor].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Barcelona : Ediciones Deusto, 2005Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / K963m, ...

Marketing : conceptos y estrategias / William M. Pride. O. C. Ferrel ; traducción Gloria E. Rosas Lopetegui ; revisión técnica José Nicolas Jany Castro.

by Pride, William M [autor.] | Ferrell, O.C | Jany Castro, José Nicolás, Revisor | Rosas Lopetegui, Gloria Elizabeth [traductor].

Edition: 9a. edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Santafé de Bogotá : McGraw\Hill, c1997, 1997Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / P947m, ... Not available: Biblioteca CESA: Damaged (1).

Estrategia de marketing / O. C. Ferrell, Michael D. Hartline ; traducción Verania de Parres.

by Ferrell, O.C, 1943- [autor.].

Edition: 3a edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Thomson, 2006Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / F383e, ... Not available: Biblioteca CESA: Damaged (1).

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