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Marketing the unknown : developing market strategies for technical innovations / Paul Millier.

by Millier, Paul [autor.].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Chichester (England) : J. Wiley, 1999Online access: Contributor biographical information | Publisher description | Table of Contents Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / M654m.

Product roadmaps relaunched : how to set direction while embracing uncertainty / C. Todd Lombardo...[y otros] ; prefacio de Janna Bastow.

by Lombardo, C. Todd [autor.] | McCarthy, Bruce | Ryan, Evan | Connors, Michael | Bastow, Janna [prefacio.].

Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: General; Language: English Publisher: [California] : O´Reilly Media, 2018Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.482 / P964p 2018.

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