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Marketing planning preparing the marketing plan / David Parmelee.

by Parmerlee, David [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Chicago, Ill : American marketing association, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / P253M.

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La prepararación del plan de marketing / David Parmerlee; translator Isabel Murillo.

by Parmerlee, David [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Barcelona : Gestión 2000, 2002Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / P254p.

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  • Colegio de Estudios Superiores de Administración - CESA
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