Marketing management / Russell S. Winer.
Material type: TextLanguage: Spanish Publisher: Upper Saddle River, NJ : Pearson Prentice Hall, 2007Edition: 3a. ediciónDescription: xxix, 500 páginas + Incluye 1 CD ROMContent type: texto Media type: sin mediación Carrier type: volumenISBN: 0131963341; 013196335X; 9780131963344; 0131963406Subject(s): Planeación de mercadeo | Estrategias de mercadeo | Administración de mercadeoDDC classification: 658.8 /Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Libros |
Biblioteca CESA
Diagonal 34 A No. 5 A - 23 Casa Incolda PBX: 339 53 00 serviciosbiblioteca@cesa.edu.co |
General | 658.8 / W767m (Browse shelf(Opens below)) | Ej.2 | Available | 7101014639 | ||
CD-ROM |
Biblioteca CESA
Diagonal 34 A No. 5 A - 23 Casa Incolda PBX: 339 53 00 serviciosbiblioteca@cesa.edu.co |
Audiovisual | 658.8 / W767m 2007 (Browse shelf(Opens below)) | Ej. 1 | Available | 7106000235 | ||
Libros |
Biblioteca CESA
Diagonal 34 A No. 5 A - 23 Casa Incolda PBX: 339 53 00 serviciosbiblioteca@cesa.edu.co |
General | 658.8 / W767m (Browse shelf(Opens below)) | Ej. 1 | Available | 7101014363 | ||
CD-ROM |
Biblioteca CESA
Diagonal 34 A No. 5 A - 23 Casa Incolda PBX: 339 53 00 serviciosbiblioteca@cesa.edu.co |
Audiovisual | 658.8 / W767m 2007 (Browse shelf(Opens below)) | Ej. 2 | Available | 7107001774 |
Incluye referencias bibliográficas e índice.
1. Marketing philosophy and strategy ; 2. Marketing and the job of the marketing manager ; 3. A strategic marketing framework ; 4. Analysis for marketing decisions ; 5. Marketing research ; 6. Analyzing consumer behavior ; 7. Organizational buying behavior ; 8. Market structure and competitor analysis ; 9. Marketing decision making ; 10. Product decisions ; 11. New product development ; 12. Pricing ; 13. Communications and advertising strategy ; 14. Sales promotion ; 15. Channels of distribution ; 16. Direct channels of distribution: personal selling and direct marketing ; 17. Customer relationship management ; 18. Special topic: strategies for service markets.
Anx.1 : CD que contiene material acompañante del libro.
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