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		Marketing plans that work : targeting growth and profitability / Malcolm H. B. McDonald, Warren J Keegan. by McDonald, Malcolm [autor.] \| Keegan, Warren J. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Boston, MA : Butterworth\Heinemann, 1997Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 / M478m. Place hold Request article Add to cart (remove)
		Marketing plans : how to prepare them, how to profit from them / Malcolm McDonald, Hugh Wilson. by McDonald, Malcolm [autor.] \| Wilson, Hugh. Edition: Eighth edition.Material type: Text; Format: electronic available online ; Literary form: Not fiction ; Audience: General; Language: English Publisher: Hoboken, New Jersey : John Wiley & Sons Inc., 2016Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 / M478m 2016. Place hold Request article Add to cart (remove)

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