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New product and brand management : marketing engineering applications / Gary L. Lilien, Arvind Rangaswamy.

by Lilien, Gary L [autor.] | Rangaswamy, Arvind.

Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: Massachusetts : Addison Wesley Longman, 1999Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.575 / L728n, ...

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Desarrollo de nuevos productos : creatividad, innovación y marketing / Alejandro Schnarch Kirberg.

by Schnarch, Kirberg Alejandro [autor.].

Edition: 3a. edición.Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Bogotá : McGraw\Hill, 2001Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.575 / S357n, ...

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  • Colegio de Estudios Superiores de Administración - CESA
  • Diagonal 34ª # 5ª-23
  • PBX: 339 53 00 – 1189 -1120
  • Bogotá, Colombia
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